• Autumn Rise Foundation

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Updated: Apr 2, 2020

Posted on February 26, 2020 by Autumn Rise Foundation, Inc. in ARF Blogs

A simple share, retweet, repost, or recommendation every now and then for your friend’s business could alter the company for the better in immeasurable ways.

Many people have developed their own business over the past few years and the number of businesses owned by women and minority groups in the United States have steadily been increasing. We can all think of at least two people we know who have launched businesses. Some may be personal trainers, stylists, artists, designers, chefs, cinematographers, the list goes on! We know who these people are and it becomes a tragedy if we haven’t given them the advertisement and hype that they need!

Starting a business is more than just creating a source of income and providing for the owners and their families. They’ve began the project of creating generational wealth for their future and that alone has a larger impact than we can understand. A brand and a name is linked to so many small aspects of our life, we barely notice it. How many times have you googled something this week? Google as a company is younger than most millennials; it was founded in 1998! Many people across the globe use google as a source and for its performance, but google is only so popular because of the people who chose to support it and endorse it by word of mouth! Two decades later and it is the most used search engine in the world. When you think of any large corporation, you’re going to get a similar story. Amazon, Apple, Uber, Zelle, are examples of all fairly new companies that have gained traction through recommendations by people.

Marketing through people is what builds a company to be an empire. According to The Guardian, over 2,700 small businesses were launched in 2018, a 400% increase from 2017. Think of all the potential big name brands you could be supporting!

A simple share, retweet, repost, or recommendation every now and then for your friend’s business could alter the company for the better in immeasurable ways. Increasing the number of popular minority owned businesses also aids our community and changes the narrative of what it means to be part of that community. It offers an opportunity to change these “damaged cycles” that we so often feel caged in. The more minority groups put themselves out into the world with several examples of successful businesses, the sooner the depiction of what that community is capable of begins to change. Give your friends and family some free advertisement and recommendations for their business and help contribute to something larger than just the company itself.

Black Owned Businesses in Rochester


Certified Minority/Women owned Business Enterprises in New York City


References: Marks, Gene. “African American Businesses Grew 400% – but They Still Need Investment | Gene Marks.” The Guardian, Guardian News and Media, 17 Feb. 2019, www.theguardian.com/business/2019/feb/17/african-american-small-business-growth-investment.

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